ONE DRESS. OUR COMPLETE FOCUS.

New York roots.Boston soul.

One signature dress. Three prints.

Preorder

Planned release · Spring 2027

Mercer & Beacon's signature A-line maxi dress in navy and ivory Isabella print on a Boston-inspired brownstone street. Collection concept.
THE SIGNATURE MAXI / ISABELLACollection concept
A close detail of the signature maxi dress's navy botanical print and defined waist. Collection concept.
THE SIGNATURE, UP CLOSECollection concept

OUR STORY / ASHLEY & RYAN

A New York eye.
A Boston life.

Two cities.
One signature dress.

Ashley Durkin brings a career in New York fashion and garment development. Ryan Durkin brings family roots in Lowell, a city woven into America’s textile history. Boston is where their story comes together.

Mercer & Beacon is devoted to one signature dress. One silhouette, three prints, and our full attention to the way it fits, feels, and moves through your life.

Ashley & Ryan
Read our story
OUR ONLY DRESS / THE SIGNATURE MAXIFROM THE CITY TO THE WATER

THE BEAUTY OF ONE.

Beautifully dressed.
Wherever the day goes.

Our only dress. One flowing maxi, in three prints, for everyday plans and evenings out.

Isabella

$425

Botanical print · Navy & ivory

CHOOSE YOUR PRINT

Planned for Spring 2027 · No payment today

See it on another model

All three prints. Studio views.

Dress details

Inky blue vines wander across a warm ivory ground.

A softly squared neckline, slender straps and a fitted bodice with a sweeping A-line skirt.

OUR SIGNATURE DRESS · SPRING 2027

Be first to know.

Isabella · The Signature Maxi · $425
Planned release: Spring 2027.

Interested in making it yours? Leave your details and preferred size and we’ll be in touch about preordering. No payment is taken today.

Choose your usual size. Final measurements will be confirmed before ordering.

Your name, email, size and pattern choice are used to manage this request.

No payment today. Availability and final order details will be confirmed separately.

Ashley Durkin, founder of KAB and co-founder of Mercer & Beacon.
ASHLEY DURKIN Portrait: LinkedIn

THE WOMAN BEHIND THE DRESS

Meet Ashley.
An eye for possibility.

Ashley Durkin, formerly Ashley Moore, knows the work behind a beautiful garment. Her career spans in-house roles at Ralph Lauren, Michael Kors and Elie Tahari, and Head of Product Development at Marchesa Notte.

She founded KAB in 2021, helping brands bring ideas into production through close collaboration with designers, suppliers and makers. Today, she brings that New York experience to a new chapter in Boston.

The ambition for Mercer & Beacon: one dress that makes an ordinary day feel worth dressing for.

NEW YORK EXPERIENCE. BOSTON POSSIBILITY.

Fashion’s next chapter.
Built together in Boston.

Mercer & Beacon and Hudson & Common share a bigger ambition: to build a fashion community here in Boston.

Our vision brings together people from New York City’s fashion industry who now call Boston home, alongside local designers, makers and technologists. A place to find one another, share knowledge, and keep ideas and opportunity moving between both cities.

01 / CONNECTION

Two cities. One community.

Bring fashion’s creative and technical talent into the same room, building lasting relationships between New York and Boston.

02 / MAKING

Develop here. Make here.

Build relationships with Massachusetts makers and manufacturers, with the ambition to develop, sample and produce more fashion close to home.

03 / POSSIBILITY

New tools. Human craft.

Explore technology and AI in design, prototyping and production planning, giving skilled people more room to create the next era of American fashion.

Our vision for Boston’s fashion community

AROUND TOWN, TOGETHER

Good company.
Great plans.

Date nights, little adventures, and one more hour with your favorite people.

A woman in the Isabella botanical maxi laughing with her husband on a warmly lit restaurant date in Boston’s North End. AI-generated editorial concept.
Dinner for two.THE NORTH END
A woman in the Newbury floral maxi spending a playful afternoon with her children in the Boston Public Garden. AI-generated editorial concept.
Little adventures.THE PUBLIC GARDEN
A woman with a short dark bob wearing the Isabella botanical maxi on an evening waterfront walk with her husband. AI-generated editorial concept.
Take the long way home.THE WATERFRONT
A woman in the Magnolia fern maxi enjoying a relaxed Boston Harbor outing with her partner and children. AI-generated editorial concept.
The whole crew.BOSTON HARBOR
A woman with long chestnut hair in the Isabella navy-and-ivory botanical maxi at the center of four friends on a Boston rooftop, with the friend in a white top at the far right. AI-generated editorial concept.
One more story.ABOVE THE CITY
A woman in the Newbury floral maxi laughing with two friends in casual separates over a sunny Back Bay sidewalk brunch. AI-generated editorial concept.
Make a morning of it.BACK BAY

AI-generated editorial concepts

OUR SISTER LABEL / HUDSON & COMMON

One bomber.
The same conviction.

Mercer & Beacon focuses on one dress. Hudson & Common brings that same attention to one jacket: the Regent Bomber. New York polish, Boston ease, and four considered colors.

$525 · In development

Midnight, Black Tie, Smoked Oak, and Gunmetal. Final fabric, fit and availability will be announced as development progresses.

Discover Hudson & Common
Hudson & Common’s Regent Bomber in Midnight navy, with a stand collar and two chest pockets. AI-generated design visualization.
AI-generated design concept